A New Chapter in Wellness: Arizona’s Statewide Initiative

The Statewide Practical Wellness Initiative is a visionary, Arizona-based movement to make wellness accessible, inclusive, and rooted in real life. Led by Executive Director Alika Victor—a board-certified health and wellness coach, certified life coach, author, creative workshop facilitator, and practical transformation partner—the initiative brings together organizations, practitioners, and communities across sectors to celebrate small, meaningful actions that support real-life wellbeing.

This initiative honors the truth that life is messy and not linear. Through practical tools, creative engagement, and inclusive storytelling, we help people take steps that feel doable, joyful, and impactful.

Targeting March 2026, for a Governor signed proclamation officially recognizing Practical Wellness for All Arizonans. This proclamation will serve as the formal launch of a three-year initiative that invites every sector, system, and community to make wellness visible, valued, and shared. Building on earlier efforts focused on workforce wellbeing, this movement expands the vision to include families, seniors, kids, veterans, caregivers, and professionals alike. Wellness is not reserved for any one group. It’s a shared value—and a shared opportunity.

We’re inviting 20–30 diverse organizations and practitioners to help shape the future of Practical Wellness in Arizona by joining our Year One pilot. Whether you’re a school, clinic, nonprofit, business, agency, or individual practitioner, your voice and experience will help ensure this initiative works for real people in real settings.

Why Join?

As a pilot partner, you’ll:

• Lead by example in making wellness practical, inclusive, and doable—showing your community what real-life wellbeing can look like
• Shape the tools that will be used statewide, including the Playbook, Kit, and Quick Wins & Gentle Starts—ensuring they reflect your voice, values, and realities
• Influence statewide rollout by sharing feedback that directly improves onboarding, messaging, and recognition materials
• Build meaningful connections with other changemakers across Arizona—sparking collaboration, visibility, and shared learning
• Gain public recognition as a founding contributor to a statewide movement—featured in summit materials, media outreach, and community storytelling
• Be included on the signed list of proclamation signers when the Governor issues the statewide Practical Wellness proclamation in March 2026—cementing your role in launching a historic, three-year initiative for all Arizonans

Pilot Goal

To co-create and test a flexible, real-life framework for Practical Wellness that organizations and practitioners can adopt, adapt, and celebrate—building momentum for statewide impact.

Pilot Objectives

• Invite diverse organizations and practitioners to try out Quick Wins & Gentle Starts from the Playbook
• Gather feedback on clarity, usefulness, and adaptability of materials
• Celebrate and share examples of real-life wellness in action
• Refine onboarding, messaging, and recognition tools based on partner experience
• Build a foundation for broader adoption in Year Two

Vision:  A Three-Year Arc for Practical Wellness in Arizona

This initiative is designed to grow with real life—starting small, listening deeply, and building momentum through shared action. Our three-year arc reflects a commitment to accessibility, adaptability, and collective impact.

Year One:  Gentle Starts & Real-Life Testing

• Pilot the Playbook, Kit, and Quick Wins & Gentle Starts
• Celebrate small, meaningful actions that build trust and pride
• Gather feedback to refine tools and onboarding
• Build a coalition of founding partners across sectors and regions

Year Two:  Expansion & Storytelling

• Expand participation statewide with improved materials
• Share real-life stories, photos, and examples from Year One
• Launch recognition campaigns and community engagement tools
• Deepen partnerships with health systems, schools, employers, and nonprofits

Year Three:  Integration & Sustainability

• Embed Practical Wellness into systems, policies, and programs
• Offer customizable toolkits for different sectors
• Host statewide showcase events to celebrate progress and impact
• Support long-term adoption through training, peer networks, and shared learning